UNCOVERING THE INSIGHTS THAT ADDRESS REAL CUSTOMER NEEDS
My journey has been a unique and rewarding one. I started my career in physical ergonomics, observing movement, and assessing a wide variety of jobs in the manufacturing space. This led me to expand into physical ergonomics/ human factors where I was able to incorporate more of those cognitive aspects of movement and decisions. Here I started researching best practices, applying those to products and then validating those choices with quantitative research. Here I made my way more and more upstream in the product development cycle entering into more qualitative and mixed methods research. My last 8 years was spent in a newly formed innovation lab wading through ambiguity and those big strategic questions where my research was often the first step in a series of iterations to determine those needs and behaviors that we strategically solved for. My work made an incredible impact seen in many products, enterprise software, apps, and services in the market today.
Highly skilled and motivated UX Design Research Lead with extensive experience in leading and managing design research projects. Dedicated to providing the appropriate research at the right time to uncover the relevant patterns that shape transformative change across digital and physical products, services, and experiences. Excellent ability to analyze complex data, identify user needs, and translate them into actionable insights. Proven track record of creating innovative design solutions that drive positive user experiences.
Skills
Research Methodology
Research Operations
Research Tools
Research Question Development
Qualitative Research
- Ethnography
- Contextual Inquiry
Discussion Guide/ Interview Guide Development
Moderation/ Interviewing
Creative Problem Solving/ Ideation
User-Centered Design / Design Thinking
Synthesis
Collaboration
Analytical Skills / Analysis
Data Interpretation/ Translation
Communication/ Story Telling
Vendor Management
Project Management
Stakeholder Management
Technology
Miro
Dovetail
Nvivo
Altas.ti
Dscout
Indeemo
Over the Shoulder
Transcribeme
Discuss.io
Projects
How do we reinvigorate a brand?
Mental models around Autonomy
L3 Autonomy transitions
Electrification and Charging
Expanding our Brand values to be more inclusive
Changing our Business model around Large fleets
Journey of a Business
Transitions between work and play
Patents
84423466
84005905
83929497
83925369